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Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12171


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss-12189


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale


Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here-

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here--12068


Webinars

Using AI for Deeper Insight, Faster

Guided by Tony's values of inclusion and internationalism, the mission of the Tony Cowling Foundation is to provoke and recognise innovation in the Market Research industry through our Research, Awards and Education programs. Join us...

Catalogue: Webinars 2023
Authors: Phil Sutcliffe, Josh Seltzer
Company: Nexxt Intelligence
March 1, 2023
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Citation

Sutcliffe and Seltzer (2023a, March 01). Using AI for Deeper Insight, Faster. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-ai-for-deeper-insight-faster


Research papers

Measuring the Unmeasurable Future: A New Strategic Foresight Methodology

At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...

Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
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Citation

Lepore and Kavounis (2023a, February 28). Measuring the Unmeasurable Future: A New Strategic Foresight Methodology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-unmeasurable-future-a-new-strategic-foresight-methodology